What does accessible information mean to me?

Someone asked me this interesting question the other day in a communications context.

I answered the question in three ways.

Firstly what does it mean to me as someone with vision impairment? I want to be able to read information on screen and on paper comfortably with reasonable lighting and wearing my specs. That means a good sized clear, strong font, without huge blocks of text, preferably not right justified and with some clear white space around it. It is best on light coloured paper that isn’t shiny and is heavy enough so I can’t see the print on the other side through it.

People think that enlarging a copy on to A3 size paper will help. It doesn’t, and the weight and bulk of extra paper is annoyingly heavy as I walk to get around the city. It is helpful if people ask first before assuming what I need, or stick with best practice in publishing or web design.

I need text information on the screen to be clear and well laid out, with good intuitive navigation, and to the same criteria as text on the page. Links and navigation points should be obvious and of reasonable size. I will use my browser to enlarge. I won’t stay on a site that is infested with pdfs.

Colour contrast is important. Even enlarged grey text is inaccessible, and if I look too long at light print on a dark ground I will soon see nothing but stripes, which make me feel very strange, as does flickering or intrusive animated content not central to the purpose of the page.

I get a headache if I use the screen for too long so I won’t stay on sites that are hard for me to see.

People presenting powerpoint at conferences and such would help me by bringing the odd large, (one slide per page,) copies that they can make available for anyone who can’t see them well. That will avoid any fuss.

Like other disabled people I don’t want to be stigmatised or singled out because of accessibility. If someone is telling me what they have just written on the whiteboard they can do it tactfully, without belittling me or making me feel like a nuisance – “I am doing this for the benefit of Robyn.” Someone did that. It was an uncomfortable situation.

There is a common myth that accessibility on the web is about blindness and screen readers. It is about a whole lot more, although of course blind people don’t have so many choices about how they access information, and face huge barriers to information access.

But I do wish web designers and builders would think about the rest of us, partially sighted, Deaf, learning disabled, dyslexic, older, to name just a few, groups of people. The same applies to disabled people’s groups and service providers as well, who sometimes take a narrow view of who wants their information.

One other personal thing – Like most disabled people I am interested in a whole range of things, not just disability. Providers of information should therefore not make assumptions about the information people may or may not want. Disabled people are everywhere. We want to shop, go to the movies and the theatre, watch and participate in sports, go to work, party, travel, support our kids at school, in short, do the same things as everyone else. We need accessible information to do that.

We also need it to prepare for natural disasters, pandemics, and other medical situations, to be able to vote in elections, and have our day in court.

That leads to the second part of my answer to the question. As a human rights practitioner I believe that accessible communication is a very tangible way to respect the rights of everyone. These rights include translations of essential information into different languages and formats, and a multiplicity of channels and technologies.

Accessible information may be essential for people’s civil and political rights, the right to justice, to freedom of speech, even the right to life. Accessible information is also essential in the rights to education, work and health, among other rights. Accessible communication promotes participation and an inclusive and cohesive society.

Accessible communication is part of the international and New Zealand human rights framework, with specific provisions within the UN Convention on the Rights of Persons with Disabilities, (CRPD.)  There will be more information about this after my presentation at the Round Table Conference later this month.

Lastly as a communications practitioner I can’t see how accessible communication can be avoided. Those who need accessibility are much bigger audiences than the 20% of the community who are disabled. By 2031 people over 65 will number around 26% of the population, now at around 13%. Forty percent of working age New Zealanders have difficulties with functional literacy and 20% of workers have English as a second language.

Accessible information and communication is simply the presentation of the same information delivered in a variety of channels and/or formats that meets each audience’s needs.

Accessibility is about an attitude. It is about a philosophical approach, about a valued audience, and the acceptance and understanding of the concept and principles of universal design. An accessible mindset acknowledges that good communication is about the customer or user and not all “about us.”

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Accessible Tourism?

I am taking a break at the halfway point through my Ten points to Accessible Information series. The series will resume soon.

New Zealand tourism has to do more than grudgingly meet minimum standards, or international visitors will not return, and they will tell others of their bad experiences.

Where is customer service?

I don’t often write about physical access as it is not my area of expertise. But a friend of mine recently had some difficulty with public transport after completing the Rail Trail. The reasons that were offered for the refusals to take her powered wheelchair on public transport reminded me of how much disabled people are still seen as a problem to be avoided rather than valued customers to be served like anyone else. The so-called number-eight wire mentality and the innovative ‘can do’ attitude beloved of kiwis was sadly lacking in this instance. Not to mention simply providing good old-fashioned quality service to a fare-paying customer.

Accessible tourism is becoming increasingly ‘business as usual’ abroad and we are being left behind. The Rail Trail is promoted as an iconic twenty-first century southern experience, but this won’t wash internationally if the infrastructure to support it is still in the dark ages.

Accessible tourism should be the norm

I decided to have a look around the Interweb to see what I could find about accessible tourism in New Zealand. I found a few specialist tour operators whose websites vary in the quality of their accessibility. I would rather see general tourism services applying accessibility principles, but good luck to those providers for offering an accessible service where it would otherwise be lacking.

There is also a good New Zealand-based Accessible Tourism blog which keeps a watch on the accessible tourism scene in NZ and keeps up to date with international developments. It recently reviewed a report Domestic Tourism Market Segmentation prepared for the Ministry of Tourism which recognises baby boomers as a market segment, But the report identifies disability as a barrier to travel and the blog says

“the report reinforces the idea that it is a person’s disability that is a barrier, rather than  environments such as inaccessible transport and accommodation that are disabling.”

Tourism Ministry out of touch

Oh dear. The Ministry should know of the New Zealand Disability Strategy and the UN Convention on the Rights of Persons with Disabilities (CRPD,) which NZ has ratified. Both of these take a different view of barriers.  The approach taken by the report explains a great deal

I checked for information on “accessible tourism” on the very modern New Zealand.com – where you would expect to find it. I found none. I then tried the Ministry of Tourism site which gave me seven search results of which the first six were totally irrelevant and the seventh took me to an uninformative page with a link to “travel information for those with special needs” which is actually on NewZealand.com listed under “key facts”.  This  left me utterly confused.

Why was it so hard to find? Because  “Travel information for those with special needs” s not what most disabled people would look for.

This outdated page is indicative of the attitude. It reads as if disabled people are inconvenient parcels that have to be conveyed from one place to another and put up with, not welcomed, or even accommodated, (sorry about the pun.)

No one in my wide NZ and international (travelling) networks is likely to feel that the term “special needs” is acceptable when the generally recognised term is accessible tourism. Other travellers might have ‘wants’ or even ‘desires.’ Someone else has arbitrarily decided that disabled people have ‘special needs’ (for ‘special’ read second class).

The tone of the page is grudging. It does not reflect an understanding of the audience. With inspiring headings such as

  • Disabled Facilities
  • Accommodation for the disabled
  • Transport for the Disabled, and
  • Food Allergies

it is hardly an enticing read.

The tourism market is growing and the potential customer base is ageing, and with that come higher rates of disability. In tough times we need to see the market as it is and behave accordingly.

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Accessible information is understandable

This in part of a series Ten points to accessible information.

You can present information in Braille, large print, Sign Language, or easy read, but it will still be useless if it cannot be understood.

Once again we are talking about clear and straightforward communication, familiar language, jargon free text and information that is well structured and easy to follow. This is true whether the information is presented in a web site that has clearly understandable navigation and other interactions such as forms, or in any other format.

Presenting the same information in a variety of alternative or supplemented representations can increase understanding. Text can be supplemented with informative illustrations and graphics, for example.

On the Web, this kind of multi-formatted presentation of information gives the lie to the argument that accessibility is boring. Here, text can be supplemented with illustrations, animations, audio, video and information in other formats. Some of these formats may be essential for comprehension by those with more significant cognitive or reading impairments.

Summaries of long and complex information, either on the web or elsewhere can also make information more understandable.

Understandable information as an element of accessibility will benefit everyone. Here is an example from my own recent experience. Last week I was watching a presentation during the CSUN 2010 tweetup.  Our so-called broadband was simply not keeping up. Because the presentation was live streaming I was missing bits and it was annoyingly difficult to understand what was being said. (I have hearing within the regular range.) Mostly I couldn’t read what was on the overheads being shown either. However the conference was thoughtfully providing captions, which loaded faster than the visual and audio so I could follow the presentation. Thanks guys.

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Accessible information is concise

This is part of a series Ten points to accessible information.

Accessible information is straightforward and direct, getting to the points quickly and simply. It avoids unnecessary words or jargon. It shares many features of plain English, including short uncomplicated sentences, and language familiar to users.

Concise information is easy to follow, expressing all the information that the user is looking for in a few words. It should, for example, enable users of web sites to complete their tasks quickly and easily.

Accessible information is brief but comprehensive.

This may not always be as easy in practice as it looks.  You can think about the information you want to convey as a pyramid, with the sharp point at the top being the most important. The most important piece of information is expressed as a short sentence in the first paragraph. The wide base of the pyramid represents the least important information as it might not be read.

Of course knowing your audience, being user focused, and knowing what is relevant will help you understand what your user is looking for.

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Filed under Disability Issues, Disability Rights, Information Accessibility, Web Accessibility