Category Archives: Information Accessibility

A for accessibility and attitude

When I reflect on the vast amount of excellent guidance and support available for anyone with the slightest inclination to make their web site and electronic information accessible I wonder why some people and organisations find it so difficult. The answer is of course that accessibility is all about attitude. Once that is sorted then everything else can fall into place.

So, for those who have the attitude for accessibility here is another very useful resource to add to your toolbox. The Round Table on Information Access for People with Print Disabilities has produced the latest of their accessibility publications, Guidelines for accessible E-text.

The guidelines are available for free download in a variety of accessible formats as you would expect. They take into account style guides and best practice from Australasia and around the world.

Anyone who is preparing electronic documents will find the publication useful as will those from specialist transcription agencies, government and public bodies, corporates and other organisations which understand the necessity of making their information accessible. People who are print disabled will also find them useful in advocating their need for accessible information.

And for those unreconstructed souls who can’t see the point of it all, we must make the case yet again.

It is also important that organisations take their accessibility attitude beyond the ad hoc and the operational and include accessibility in their strategic thinking and planning, into business as usual, by institutionalising the understanding that access to information is a human right for everyone. That way the tools available will be used to best advantage for everyone.

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Twelve steps to an accessible web site. Hiring the right web company

For many organisations, especially small ones, building a new web site can be a daunting prospect. Hiring the right web company is critical. There are some things that can be done to get the best value out of the web development process

  1. At the outset you need a clear purpose for the site and an understanding of the site audience and why they will visit it. Will it engage the intended audience/s? This will help the web company work with you.
  2. Make sure you are clear about the standard of accessibility you want before hiring – is a web site that will be engaging and usable for all preferable to one that is “tick box” compliant. A standards compliant site can still be equally unusable for everyone.
  3. Build clear accessibility and usability requirements into your RFP
  4. Specifically ask for evidence of web accessibility and usability experience and check it out or ask an expert to check it out for you
  5. Ask the web company for accessibility examples of their work and testimonials from satisfied customers.
  6. Have they worked alongside independent accessibility experts and how successful was the project?
  7. Does the web company have values and a philosophy that embraces accessibility and usability? Is the site user more important than design, technology or the next round of web awards?
  8. Build the standard of accessibility you want into the contract and project milestone deliverables. It is too late to leave accessibility until later in the development process.
  9. Have a penalty clause if results are not delivered to an acceptable standard
  10. Make sure advice and technical testing by accessibility experts is included regularly throughout the project
  11. Build in user testing by disabled people just before the site goes live and allow time to fix any problems
  12. If, despite everyone’s best efforts your site does not meet the standard of accessibility you ideally want, have a strategy in place to help any visitors who face access barriers complete their task or find the information they need

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Seven strategies for Accessible information using the CRPD

The United Nations Convention on the Rights of Persons with Disabilities (CRPD)  has been ratified by 87 countries to date. Disabled people in these countries can make the most of the accessible information provisions in the preamble and articles nine and 21 of the Convention.

There are real opportunities created by the CRPD to engage with government, local and national, the wider public sector and the private sector to promote access to information. Working with other disabled people who experience barriers to information and with their supporters, disabled people can take charge of their own access to information. Taking an active and leadership role will mean disabled people’s human rights progress will be faster. Nothing about us without us!

Everyone will benefit from accessible information.

Everyone can:

  1. Learn about the CRPD and human rights. The CRPD can be accessed in a variety of formats through the Office for Disability Issues web site, (ODI) It is available in every possible format, including New Zealand Sign Language and Maori. Articles nine and 21 contain the main provisions
  2. Complain constructively and strategically, and as groups if that will be more influential, for example, report inaccessible web sites
  3. Educate information providers about accessible information and how to provide it in ways that will be comprehensive and inclusive. Be prepared to work with them.
  4. Engage with the wider community of print-disabled people to think and act strategically about priorities, working together to avoid “divide and rule” tactics. Strategic alliances between the different print disabled communities can go a long way towards preventing such tactics. People who are print disabled include; blind and partially sighted, Deaf, deaf/blind, those who cannot hold a book, those who need easy read because of cognitive disability, people who are dyslexic, brain injured, have memory loss, medication that impairs concentration and more.
  5. Create a business case for the private sector in particular. They may respond more readily to numbers and $$$ than to a rights based case. The demographics become more compelling each year with a rapidly ageing population with higher rates of impairment. By 2031 26% of the New Zealand population will be over 65, and we know the older population has higher disability rates (Statistics New Zealand)
  6. Get involved in the monitoring process. There are disability coalitions working on monitoring in many countries and disabled people must be involved in government implementation and reporting, (article 33.) That way you can usefully contribute to the reporting about information accessibility
  7. Lastly, but importantly, acknowledge and celebrate best practice, progress and successful outcomes. Give credit where credit is due.

This post is taken from a keynote presented at the recent Australasian Round Table on Information Access for People with Print Disabilities conference. The full text will be published there and on the AccEase web site.

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What does accessible information mean to me?

Someone asked me this interesting question the other day in a communications context.

I answered the question in three ways.

Firstly what does it mean to me as someone with vision impairment? I want to be able to read information on screen and on paper comfortably with reasonable lighting and wearing my specs. That means a good sized clear, strong font, without huge blocks of text, preferably not right justified and with some clear white space around it. It is best on light coloured paper that isn’t shiny and is heavy enough so I can’t see the print on the other side through it.

People think that enlarging a copy on to A3 size paper will help. It doesn’t, and the weight and bulk of extra paper is annoyingly heavy as I walk to get around the city. It is helpful if people ask first before assuming what I need, or stick with best practice in publishing or web design.

I need text information on the screen to be clear and well laid out, with good intuitive navigation, and to the same criteria as text on the page. Links and navigation points should be obvious and of reasonable size. I will use my browser to enlarge. I won’t stay on a site that is infested with pdfs.

Colour contrast is important. Even enlarged grey text is inaccessible, and if I look too long at light print on a dark ground I will soon see nothing but stripes, which make me feel very strange, as does flickering or intrusive animated content not central to the purpose of the page.

I get a headache if I use the screen for too long so I won’t stay on sites that are hard for me to see.

People presenting powerpoint at conferences and such would help me by bringing the odd large, (one slide per page,) copies that they can make available for anyone who can’t see them well. That will avoid any fuss.

Like other disabled people I don’t want to be stigmatised or singled out because of accessibility. If someone is telling me what they have just written on the whiteboard they can do it tactfully, without belittling me or making me feel like a nuisance – “I am doing this for the benefit of Robyn.” Someone did that. It was an uncomfortable situation.

There is a common myth that accessibility on the web is about blindness and screen readers. It is about a whole lot more, although of course blind people don’t have so many choices about how they access information, and face huge barriers to information access.

But I do wish web designers and builders would think about the rest of us, partially sighted, Deaf, learning disabled, dyslexic, older, to name just a few, groups of people. The same applies to disabled people’s groups and service providers as well, who sometimes take a narrow view of who wants their information.

One other personal thing – Like most disabled people I am interested in a whole range of things, not just disability. Providers of information should therefore not make assumptions about the information people may or may not want. Disabled people are everywhere. We want to shop, go to the movies and the theatre, watch and participate in sports, go to work, party, travel, support our kids at school, in short, do the same things as everyone else. We need accessible information to do that.

We also need it to prepare for natural disasters, pandemics, and other medical situations, to be able to vote in elections, and have our day in court.

That leads to the second part of my answer to the question. As a human rights practitioner I believe that accessible communication is a very tangible way to respect the rights of everyone. These rights include translations of essential information into different languages and formats, and a multiplicity of channels and technologies.

Accessible information may be essential for people’s civil and political rights, the right to justice, to freedom of speech, even the right to life. Accessible information is also essential in the rights to education, work and health, among other rights. Accessible communication promotes participation and an inclusive and cohesive society.

Accessible communication is part of the international and New Zealand human rights framework, with specific provisions within the UN Convention on the Rights of Persons with Disabilities, (CRPD.)  There will be more information about this after my presentation at the Round Table Conference later this month.

Lastly as a communications practitioner I can’t see how accessible communication can be avoided. Those who need accessibility are much bigger audiences than the 20% of the community who are disabled. By 2031 people over 65 will number around 26% of the population, now at around 13%. Forty percent of working age New Zealanders have difficulties with functional literacy and 20% of workers have English as a second language.

Accessible information and communication is simply the presentation of the same information delivered in a variety of channels and/or formats that meets each audience’s needs.

Accessibility is about an attitude. It is about a philosophical approach, about a valued audience, and the acceptance and understanding of the concept and principles of universal design. An accessible mindset acknowledges that good communication is about the customer or user and not all “about us.”

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